About
A copywriting agency that puts the writing first
Built for B2B software companies whose product is stronger than the way they describe it.
Software that is easy to use deserves a website that is easy to understand.
We are a copywriting agency for B2B technology companies, from startups to Series C, mainly SaaS. We write website and sales copy that makes complex products easy to understand and easy to buy.
The companies we work with usually have a strong product. What lets them down is the message around it: a homepage full of category words, a deck that changes with every presenter, outreach that sounds like everyone else’s. It costs demos and it costs deals.
Many of our clients are in Israel and sell to customers around the world. That means writing in clear, direct English that a buyer in any market can follow on a first read.
We keep our own presentation plain on purpose. The writing is what we sell, so it is what we put on show.
How we write
- Precise
- Every sentence says one thing. If a line could describe any product, it goes.
- Plainspoken
- Short words, concrete nouns. The buyer should not need a glossary.
- Confident
- We take a position on what the product is for, and say it without hedging.
- Professional
- Clear scope, honest feedback and no invented claims in your copy.
Tell us what your product does. We will help you say it.
A short call to talk through your product, your buyers and the pages that need to work harder.
Book a call