Services

Website copy and sales copy for B2B software

Two kinds of writing that both answer the same question: why should this buyer choose you?

Website copy

For teams whose site gets visits but not demo requests.

Your website is the first sales conversation, and it happens without you. We write it so a visitor understands the product in one read and knows what to do next.

Homepage: The promise, the proof you have, and the route to a demo.
Product and feature pages: Each capability explained by what it changes for the buyer.
Landing pages: One audience, one offer, one action, for campaigns and launches.
Messaging foundation: The positioning and wording that every page draws from.

Sales copy

For founders and sales leads who explain the product differently every call.

When the story changes with each rep, deals stall. We write the documents that carry one consistent, convincing story into every conversation.

Sales decks: A narrative flow from the buyer’s problem to your answer.
One-pagers: A single page a champion can forward inside their company.
Outreach: Short messages written for a specific role and a specific pain.

Questions teams ask before they book

Do you only work with SaaS companies?

Mainly SaaS, and B2B technology companies more broadly, from startups to Series C. Complex products sold to businesses are where we are most useful.

Do you write in English only?

Our work is written for companies in Israel that sell globally, so the copy is in English. If you need another language, ask on the call.

Can you start with one page?

Yes. Many teams begin with the homepage or a single sales document, then extend the same messaging to the rest.

What do you need from us?

Access to the people who know the product and the buyer, plus any existing copy, decks and call notes. The discovery call covers the rest.

Tell us what your product does. We will help you say it.

A short call to talk through your product, your buyers and the pages that need to work harder.

Book a call