Work
See the edit, not just the claim
Illustrative before and after samples show how we turn vague software copy into something a buyer can act on.
Client work is shared once the client agrees to it. Until then, these edits show how we think. Each one is written for an invented product, so none of it is a client or a result.
Vague version
The all-in-one platform for modern revenue teams.
Clear version
Know which deals will close this quarter, and which need you today.
Vague version
Flexible plans to fit businesses of every size.
Clear version
Pay for the seats you use. Add a teammate when you hire one.
Vague version
I hope this email finds you well. I wanted to introduce our innovative solution.
Clear version
Your support team answers the same refund question every day. We can answer it for them.
How case studies will appear here
Each one follows the same four parts, so you can judge the writing and not just the logo.
- The situation
- Who the company sells to and what the old copy was failing to say.
- The message
- The positioning we agreed and the wording choices behind it.
- Before and after
- The real copy side by side, set the same way as the examples above.
- What the team saw
- Only the outcomes the client is willing to confirm. We will not publish numbers we cannot stand behind.
Want this edit on your own pages?
Book a call and we will talk through the copy that is holding your product back.
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